
Allied Retail Group
Tasman Liquor Company -- The Bottle-O, Merchants Liquor & Liquor Centre
New Zealand's largest liquor retail network replaced fragmented spreadsheets and manual processes with a single configured platform -- managing promotions, supplier engagement, and reporting across 370+ stores.
“If we can manage as much through 2IQ as possible -- avoiding the need to action outside of the system via a spreadsheet -- that would be the ideal.”

About Allied Retail Group
Allied Retail Group (ARG) is the trading name of Tasman Liquor Company -- New Zealand's largest owner of liquor retail outlets. Operating over 370 franchised stores under three brands (The Bottle-O, Merchants Liquor, and Liquor Centre), ARG is a subsidiary of Metcash, the ASX-listed retail and wholesale group.
Managing a nationwide franchise network means ARG coordinates hundreds of independent store owners, a broad supplier base, and complex, recurring promotional programmes -- all underpinned by Today Software's POSPerfect point-of-sale and a Corporate Controller platform. Bringing consistency, visibility, and efficiency to that environment is the challenge the MyIQ platform was configured to address.
The Challenge
Before MyIQ, ARG's core operational workflows were fragmented across spreadsheets, email, and manual processes. Promotion cycles were managed entirely outside any central system. Supplier scan payments were reconciled manually.
With sales and inventory data distributed across hundreds of stores, there was no straightforward way for the support office or store owners to get a clear, current view of business performance. Every stakeholder -- store owners, suppliers, retail business managers, and the support office -- was working from different data in different places.
Key challenges included:
- Promotion cycles managed entirely in spreadsheets with no central system
- No consolidated view of sales or inventory performance across 370+ stores
- Store owners, suppliers, and support office each working from different data in different places
The MyIQ Platform
ARG needed a single platform that could bring promotions, supplier engagement, and reporting together -- one that integrated with existing systems, could be configured to their specific workflows, and would scale across the entire store network. Because MyIQ's core platform components -- the integration gateway, pre-existing data warehouse schema, and Power BI report suite -- were already in place, ARG was up and running quickly. The platform was configured and extended across three core capability areas, tailored to ARG's brands, promotion cycles, supplier relationships, and store network.
Promotion Management
MyIQ's promotion management module was configured for ARG's Core (4-week) and Capped (8-week) cycle formats across all brand families. ARG's support office manages the full promotion lifecycle -- from creation through supplier bidding and margin validation, to publishing directly to Today Software's Corporate Controller via MyIQ's plug-and-play integration gateway. Suppliers access the platform through their own login to submit product bids and track promotion status, with automated notifications triggered at each stage. Special deal types -- Day Deals, Multi-Buys, and Bundle Deals -- are all supported within the platform's existing promotion framework, and promotion outputs (poster/flyer, ticketing, and website upload files) are generated automatically.
Sales, Inventory & Rebate Reporting
ARG's reporting is delivered through MyIQ's pre-existing Power BI report suite, configured to the ARG data model and extended where needed to match ARG-specific requirements. Sales dashboards, Gross Profit analysis, stock reporting, and supplier scan (rebate) invoicing are all available out of the platform -- secured by role, so store owners see only their own data, Retail Business Managers see their region, and support office has full national visibility. Store owners can set and track sales targets on the same platform, with data sourced directly from the MyIQ data warehouse and refreshed automatically from Today Software's Corporate Controller.
Whole-of-Network Coverage
For ARG stores not yet running POSPerfect, MyIQ's integration gateway was configured to connect with WiredFox -- a platform that aggregates sales data from stores on alternative POS systems. This brings up to 80 additional stores into the same rebate and sales reporting environment as the existing POSPerfect-connected network, with no change to the downstream reporting suite or security model. ARG's entire store footprint is now visible through a single platform.
The Results
MyIQ replaced a fragmented landscape of spreadsheets, email chains, and manual processes with a single, configured platform that ARG's support office, store owners, and suppliers all work from. Promotion cycles, supplier bids, and business reporting now flow through one system -- reducing manual effort, minimising errors, and giving every stakeholder the visibility they need to make faster, more confident decisions.
- 370+ stores connected across all brands -- all visible through a single platform
- Promotion lifecycle fully managed in-platform, from creation and supplier bidding through to publishing directly into the Corporate Controller
- Supplier scan reconciliation automated, replacing manual invoice matching
- Role-based reporting deployed across store owners, Retail Business Managers, and support office
- Up to 80 non-POSPerfect stores brought into the same reporting environment via the WiredFox integration -- no change to downstream reports
- Platform has scaled steadily since launch, extending from the initial Bottle-O and Merchants base to the full Liquor Centre network
Organisation Profile
- Industry
- Liquor Retail -- Franchise Networks
- Organisation
- Tasman Liquor Company (t/a Allied Retail Group)
- Brands
- The Bottle-O, Merchants Liquor, Liquor Centre
- Scale
- 370+ stores across New Zealand
- Parent
- Metcash (ASX-listed)
- Partnership
- 2023 - present
MyIQ Solutions Used
Integrations
Brands



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